We designed a new mobile video app centered on zany personalities who review products.
Audience & Competitive Research / Product strategy / UX / Design
Black Mercury was engaged to provide product strategy and design for a new mobile shopping experience that helps consumers discover, discuss, buy and share content relating to purchasable products. Features included commerce integrated functionality, searchable and categorized sections, video previews & reviews, live video streamed shows, user generated content, user reward system, social / sharing features and premium native advertising options. We provided audience & competitive research to help inform product strategy and designed and developed multiple approaches and interactive prototypes for user testing.