Black Mercury
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GAMES.COM

Our rebranding of Games.com helped increase page views by 29% domestically, and 39% internationally.

Games.com had been tied to the AOL brand since it was conceived back in the 90′s, but in 2013 the decision was made to bust out of the AOL corporate brand. Working with a lean team of AOL decision makers, Black Mercury created a range of brand explorations for Games.com that expressed the excitement, surprise, and addictiveness of some of the best casual games on the web. The new direction earned games.com a Webby Honoree Award in the Games category.