Black Mercury

Our UX and visual design execution for turned around a declining business. had been resting on the laurels of its coveted domain name for years, and they decided it was time to invest in a new audience and go toe-to-toe with the biggest gaming sites. After hiring a big name “digital agency” and getting little to show for it other than fat bills and bloated “creative support teams”, decided to go back to basics. We provided persona development, research, prototyping, and design that resulted in a 29% increase in page views domestically, and 39% internationally. Christina Wick, General Manger, said: “Black Mercury constantly presented new ideas and suggestions that improved our product without impacting delivery dates, allowing us to see double-digit growth verified with A/B testing.”