Black Mercury


At GMAC, we worked collaboratively with in-house teams to prototype an idea into an award winning product.

The Graduate Management Admissions Council, the owner and administrator of the GMAT exam, wished to develop a product that could help business school students assess and improve their “soft skills”. We had helped GMAC with design strategy for years, so Black Mercury was deployed early on to help define the product. We started with a blank sheet of paper, and partnered with the GMAC team to define, map, and prototype a design that was iteratively refined through international focus groups and user studies. The design proved to be an industry game changer, and won “Top Product” for 2013 by Human Resource Executive Magazine. Check out our case study for this project.