Our strategic design services helped MovieFone increase customer satisfaction by 20%.
PRODUCT STRATEGY / PROTOTYPING / UX / DESIGN
Black Mercury has worked on several engagements over the years to refine — and in some cases, reimagine — the Moviefone product portfolio. On the strategic end, we developed various design prototypes for the iPad that blur the lines between “digital publication” and “movie finder”. On the tactical side, we created scores of designs for the main Moviefone web site that could be reviewed, tested, and optimized for different display ad and SEO optimizations.