Black Mercury
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Brand & Website

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Urgentl.ly

Our branding program and UX guidance helped a startup gain traction in the on-demand economy.


STRATEGY / BRAND / PROTOTYPING / UX / DESIGN

When a DC-based startup in the white hot on-demand space approached us for help, we saw a huge opportunity. Urgent.ly, "the Uber for roadside assistance", needed a new visual brand that communicated the trust and credibility inherent in the service offering. They also needed a tactical redesign of their mobile, web-based service request app focused on check-out efficiency and on-boarding. While the app redesign increased conversion by 40%, the fresh rebranding was met with rave reviews both by the client and the industry.

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